How you can apply Anthropology as a Tool of Innovation

How you can apply Anthropology as a Tool of Innovation

Where:

Start Time:

27 November, 2020, 12:30 PM

End Time:

27 November, 2020, 1:45 PM

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Details

Why are Netflix, Google, IBM and Motorola employing anthropologists on their teams?
How can we use anthropology for the innovation process?
We will review the discipline to understand how it has been used in the past to solve social problems, how it’s being used nowadays in the tech industry, and how you can apply it to your teams.

This talk came strongly recommended by community member Almudena after she saw Patricia Salgado speak on the topic at an innovation conference. Patricia is the project director of The Walker Research Company. A consultancy that finds unique business opportunities from anthropological insights. She is a sociologist and PhD candidate in digital identity, with more than 10 years of experience working in digital marketing. She has been working in digital agencies as OMD, Nurun or Flat101 among others, doing analysis for McDonalds, Dockers, LeviĀ“s, Monster, Desigualā€¦

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